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memoMAPP: Museum Clusters ICT: New Digital and Interactive Spaces for New Museum Clusters

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Alta Scuola Politecnica

Final multidisciplinary project

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Principal Academic Tutors: Alessandro De Magistris I Politecnico di Milano
                                               Patrizia Bonifazio I Politecnico di Milano

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Academic Tutors: Alessandro Armando I Politecnico di Torino, Gennaro Postiglione I Politecnico di Milano

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Team: Kristina Azarić, Enrico Pinto, Sanja Platiša, Federica Torri, Srna Tulić, Zeynep Tulumen, Matilde Valagussa

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In the 21st century, changes in economy, politics, culture and social life caused changes in the role of museums. This project aims to respond to the contemporary and future needs of museums, considering digital technologies as important tools in communication between all users. Our interpretation of possible solution is reflected in MemoMapp project, that is based on complementarity between digital technologies and public space. Physical space, thanks to digital technologies, gets another layer of meanings. Being connected, they create a museum cluster and possibility to perceive the heritage that until then wasn’t recognized.

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The methodology adopted to solve the question of digital and interactive spaces for museum clusters started with the understanding and a complete analysis of stakeholders identification, their categorization and values iden­tification. This was important in order to have insight into the real interest of institutions for this topic, that defines also the feasibility of the project later on.

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The project is based on the concept of integration of digital technologies into the interpretation and definition of cultural heritage. More specifically, defining museum cluster with the help of digital tools. Finding a new way to relate cultural spaces with digital technologies, emphasizing the potential and significance of controlling the spatial experience in public space, and also creating new relationships and experiences with the users.

 

The proposal is dealing with interventions in two dimensions, virtual and physical one.

 

I STEP - MAP REALIZATION constructed in the vir­tual dimension, where any kind of data and information can be presented and stocked. We have developed criteria for choosing the type and characteristics of data that have to be used in order to respond to the needs of the project. The Map provides a virtual interaction with the users and it acts as a recording, and also decision-making tool for the following step. It has the merit to keep together all the pieces of the clus­ter’s puzzle, made of various elements of different nature which concur in the heritage of the city, even if it is continuously changing. Its use can be various and personal, as discovery tool or navigator in the space, even the daily public space, which can be explored in new ways, in a sort of epiphany. The map is implemented with punctual elements made by geo-refer­enced public from social networks such as posts on Twitter, Instagram, Flickr, Facebook. This material has with no doubt the limit to be an unofficial source and relatively hard to control, but on the other hand, it opens a completely new freedom of readings and interpretations. The “knowledge” provided (if it is possible to define it like that) is generally made by fresh and actual critical positions, related to topics which people are sensitive to. In addition, the possibility for users to interact through existing tools they already know and are daily used to, increases the ease of use in participating to public social debates. Once this kind of data is collected, the most critical issue is the filtration of contents which indeed enhance the definition of heritage.

 

II STEP - URBAN INTERVENTION constructed in the physical dimension provides multi-sensorial interaction with the users. We call these interventions the new urban monuments. The urban intervention consists of seven intervention typologies, to be disposed on the ideal grid through the cluster museum. Since the analysis recognized a shifting boundary of the idea of the cluster museum, the intervention has been divided in several phases of development. Every phase - and the first one in parti­cular - will have a determining component of analyzing and registering the users’ interaction with the public space, in order to guide the successive phases towards a more correct definition of the cluster museum. The seven installation typologies are meant to bring closer the digital and the physical world. Their presence on the map show how important has become for our culture to explore the space through our digital devices and gives a prefiguration of what the space has to offer to the user.

 

memoMAPP, as a final product, is a platform that gives the possibility to users to explore the cluster museum, but also interact with it. Their physical presence in the space is enriched with additional layer of meaning, through the use of digital technologies. It is enabled to stimulate all the senses, by seeing, hearing, smelling, touching…

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